Snap it on, mount up, and show us how you and your friends make helmets look cool in your everyday biking activities for a chance to win.
Whether you ride to school, race on weekends, or crush it with your friends at the BMX park, we want the world to see you in all your helmeted glory.
We know they feel weird, give you wicked helmet-head, and sure look dorky perched on your noggin, but not only are helmets the law for minors, they do also save lives.
So set an example for your friends, team-mates, and that quiet kid in third period chem by wearing your helmet and you could save their wallet from a hefty fine or -- better yet, -- save their life.
To top it off, showing off your trusty brain-bucket could win you up to $500 in prizes!
Learn how you can win by submitting a video or poster.